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TEE.® turns the tea world upside down with refreshing, modern and natural tea products. We take the purity and delicious taste of tea to the next level by constantly innovating and making sustainable choices. For us, it's all about taste, quality and sustainability.
Our mission is to renew the tea experience with high-quality, healthy and sustainable products. We strive for perfection in taste and quality, while contributing to the health of our planet. Innovation is central to us, and we provide experience and presentation on a different level. In addition, our teas are always fresh.
We see a future in which tea is not just a drink, but an experience. By continuously innovating and using fresh, natural ingredients, we want to set a new standard in the world of tea. TEE.® stands for innovation, sustainability and the ultimate tea experience. Moving with the times and changing the world. In addition, we also want to contribute to the planet, nature and animals. For example, we support BeeLife, a charity that is committed to bee conservation in the Netherlands.
Loyalty to traditional tea
We wanted to emphasize that our product is still real tea, but with an innovative twist. That's why you spell it differently and hipper!
Innovation and change
The dot in TEE.® symbolizes the end of traditional tea and the beginning of a new chapter in the tea world.
International influence
Germany, the largest tea country in Europe, writes tea as "TEE", which makes our name internationally recognizable.
The slogan
We are the new generation of tea because we develop our products in a unique way, with a focus on innovation and the highest quality. TEE.® brings refreshment to the tea world!
Loyalty to traditional tea
We wanted to emphasize that our product is still real tea, but with an innovative twist. That's why you spell it differently and hipper!
Innovation and change
The dot in TEE.® symbolizes the end of traditional tea and the beginning of a new chapter in the tea world.
International influence
Germany, the largest tea country in Europe, writes tea as "TEE", which makes our name internationally recognizable.
The slogan
We are the new generation of tea because we develop our products in a unique way, with a focus on innovation and the highest quality. TEE.® brings refreshment to the tea world!
How did TEE.® come into being?
The start
January 1, 2023
Origin of the idea of TEE.®
January 4, 2023
The elaboration and brainstorming
February 8, 2023
Exclusive collaboration with a star tea producer
March 15, 2023
Start designing the logo
April 30, 2023
Developing a product together and continuously testing and improving it
April 2, 2023
Long nights working on a flawless backend and perfection in every detail
May 25, 2023
First production round testing and analyzing the improvements
June 2, 2023
Developing the most delicious flavors
June 10, 2023
Major Milestone: Mike Tyson Drinks TEE.®
June 28, 2024
Start designing packaging
October 15, 2023
Submit registration EU trade mark Europe
October 20, 2023
Milestone: Product development and strict controls have been successfully completed
April 28, 2024
Our first shipment of packaging has arrived
May 14, 2024
Officially become a Union trademark
April 10, 2024
All done: design, production and most of the backend
April 20, 2024
Interest from a major investment company and around the table
May 15, 2024
DO NOT do business with investors
July 16, 2024
Financial setback
July 20, 2024
Overcoming setbacks and planning launch
September 28, 2024
Launch of TEE.®
October 2024
Start
Here is the start of TEE.®
The first sketch of TEE.®
The idea for TEE.® came when we noticed that there was no healthy alternative for tea with a sweeter taste without compromising the purity of tea and that there were no innovations. This inspired us to create a new tea experience with TeaCrystals®.
The first time on paper
Team TEE.® started with extensive brainstorming sessions to refine our concept, exploring different possibilities and unique ways to realize our TeaCrystals®.
Producer on board
TEE.® has entered into an exclusive partnership with a renowned star tea producer in the Netherlands to ensure the highest quality of our products. This means that the production of TEE.® takes place internally and is not outsourced!
This was the first design
We started with the logo design, which features our iconic bee, for a fresh and modern brand look.
Product development and testing
Daily testing and improving resulted in unique and high-quality TeaCrystals®. | Fun fact: we have been working on this with love for more than a year, day in, day out!
The back of TEE.®
Our team rolled up their sleeves to perfect the technical side of TEE.®, resulting in a robust backend for a seamless customer experience.
What could have been better?
We ran our first production run and gathered feedback within our team to analyze and improve, allowing us to bring the best, healthiest and most innovative tea to the market!
The flavors for the launch
The development process of all sorts of different flavours began, carefully selecting which flavours would be launched first. We did everything we could to offer our TEE.®-family a wide range of flavours.
Mike Tyson and TeaCrystals®
Through our network I was able to meet Mike Tyson in a private setting in Amsterdam and give him a goodiebag with a package of our TeaCrystals® and receive the beautiful words: "Thank you brother, I appreciate it!". It was a short meeting but a beautiful milestone!
Our first packaging mood board
Here you see one of our very first “design sketches” for the packaging – our mood board in action!
Will TEE.® become an official EU trade mark?
Here we filed a registration with the European Union Intellectual Property Office to become an official EU trade mark.
Better than we could have imagined
After more than a year of development, testing and quality control, our product was finally ready. We were more than proud of the result and this wonderful milestone, which exceeded everyone's expectations!
Checked packaging and very satisfied
The packages have arrived and checked, we are very happy with the result!
TEE.® = an official EU trade mark
As of April 20, 2024, TEE.® is officially a European Union trade mark, registered and published in the register of the European Union Intellectual Property Office (EUIPO).
Launch?
The completion of all aspects of our product - from design to production and technical infrastructure - was a fact and we were ready to enter the market.
Around the table?
A major investment company showed interest in TEE.® and we had several discussions.
Team TEE.® does it themselves
Despite the interest from investors, we chose not to do it. We remain true to our vision and values, without external influences and build a community for the TEE.® family! #WeDoItTogether
Moving forward with determination towards the launch
Due to financial setbacks during the production process, which entailed significant costs, we had to adjust our launch plan. This process took considerable time, energy and creative thinking... But with hard work, nothing is impossible!
Plan of action and plans
Here we all got together with the team for the launch. We worked hard to finish the webshop, finished the product photography, set up the production area, started the production and organized a photoshoot for the webshop.
The birth of TEE.®
Order now at TEE.®, we're officially launched! Join the TEE.® family! 🐝 🍯
